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Abr 20

Uggs classic cardy

Targeting the tween girl (ages 9–13), UGG set out to develop a range of products that are vibrant, fresh and playful, with the same attention to detail, craftsmanship and comfort that is synonymous with the iconic global UGG brand. “This an important time in a young girl’s life and her tastes and needs are different than in any other life stage,” says UGG Australia President Connie Rishwain. “The key was to make this product uniquely different from the UGG brand, yet also very recognizable as UGG.

Two dedicated I Heart UGG concept stores in Waikiki, HI and in San Francisco, CA are set to open in early September 2014.UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over$1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York,Chicago, San Francisco, Los Angeles, Miami, London, Tokyo,Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour.  In 2012 the brand exceeded two million fans on Facebook.  Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.